User-friendly website that highlights weight loss and hormone replacement services
Male and female patients who want to regain or maintain their youthful appearance and energy
Create a modern looking website that establishes Rejuvime Medical as a national brand to drive more organic traffic
Rejuvime Medical combines the convenience of home-delivered medications with hands-on customer service and support (walk-in appointments, on-site lab work)
Located across the southeast, Rejuvime Medical is experiencing rapid growth and will be expanding locations. Wanting to keep their existing brand colors, the goal was to have their website redesign appear as a more national brand through incorporating more of their dark and light blues along with their neon green as an accent color.
Timeline
Role
Tools
Project
Affinity Diagram
Visual Design
A/B Testing
User Surveys
Mind Map
Adjectives/descriptors: Energetic, educational, clinical, modern
Personality: Enthusiastic, warm, friendly, supportive
Voice/Tone: Educational, informative
Visual Style: Modern asymmetry
Typography: Sans serif
Imagery: Lifestyle/aspirational
SILO enables Rejuvime Medical to be “location-aware,” guiding users through an interactive map widget into their nearest practice location.
Because SILO automatically loads advanced schema data onto that website that shows search engines the inherent relationships between people, places, and procedures, Rejuvime Medical will rank better for desktop, voice, and smartphone searches and drive organic traffic to their site.
As lead designer on my first big SILO website redesign, I quickly interacted with the developer to discuss ways to make the site stand out for the client, such as mirroring their brand colors into the map widget. As this client was so important to us, I wanted to find my own way to go above and beyond for them. To show my loyalty and commitment to redesigning their website, I wore their brand green to the creative presentation. The client loved the mock, the added attire effort, resulting in a faster hand-off to the development team. Rejuvime Medical’s CEO left the company before we sent the staging site, so we quickly had to adapt to update both their current live site and the new site we were building for them. Overall, I enjoyed my work as the lead designer on this project and felt the team worked well together.
Thank you for watching
Hi there! Starting my career in UI/UX Design has been such a rewarding experience for me because I enjoy problem-solving and creativity. I transitioned from being a flight attendant to a UX/UI Designer and as part of my journey, I have learned some front-end coding in order to bridge any potential gap between developers and designers. Visual design and content strategy have been my favorite subjects to study.
My interests aside from traveling include snowboarding, photography, reading, hiking, listening to music, and wine tasting. I am currently available for part-time work and am always happy to assist with innovative projects. If you'd like to contact me, I can be found on LinkedIn or via email.
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